What Makes ABP Different?
ABP Food Group Grass Advantage
Even better, the frequent rainfall and moderate temperatures means that Ireland has the longest grass-growing season in the EU. We call this our ‘Grass Advantage’. It is the reason our grass-fed beef is natural, sustainable, low in saturated fat, high in vitamins and minerals and always Ultra-Tender®.
At ABP Food Group animal welfare is a cornerstone of our business – so we’ve invested heavily in ensuring that our customers can be 100% secure in the integrity of our processes.
Farm Assurance ABP Food Group source farm-assured cattle from throughout the UK and Ireland, which is accredited to EN45011 and independently audited and certified.
Facilities & Lairage Design
We’ve worked closely with bestselling author and world-renowned livestock-expert, Temple Grandin, to design and plan our facilities and procedures.
She has approved every aspect of our lairage process – assisting in our goal to ensure our cattle are relaxed and stress-free prior to slaughter. Not only does this give our livestock the respect and integrity it deserves, but the lower pre-mortim glycogen levels and PH balance of stress-free animals makes for a higher quality and tenderness of carcass.
The patented hanging process increases the natural breakdown of muscle fibres in each carcass while it hangs and matures prior to de-boning. Aligned to the patented hanging process, ABP Food Group has created a method of sympathetically chilling the carcass to prevent cold shortening and guarantee absolute tenderness in the beef.