ABP Food Group Bord Bia in Milan and Rome ABP Ireland were supporters of two recent Bord Bia Irish meat promotion initiatives in Milan and Rome. The events showcased the qualities and attributes of Irish meat to invited retailers, butchers and food service representatives. The events were attended by leading Italian chefs who promote Irish beef in their restaurants. ABP’s Irish Prime brand was the selected meat for the events and was warmly received by all present.

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