ABP Food Group promotes Irish beef in Italy for St Patrick's Day

Sales teams from across the company have been busy promoting Irish beef in a number of countries as part of the St Patrick’s Day celebrations. Eoin Ryan, Sales and Marketing Manager, was in Italy as part of an official delegation to supermarket giant Carrefour. The delegation also included representatives from Bord Bia and Minister for Foreign Affairs, Charlie Flanagan, TD. A particular focus of the visit was the relaunch of ABP’s premium Certified Irish Hereford Prime beef range with Carrefour Italia. Pictured discussing the range at Carrefour’s flagship store in Carrugate close to Milan is Eoin Ryan (r) ABP with Minister Flanagan (l). ABP Food Group has been supplying premium product to Carrefour in Italy since 2014.

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